The development trend of Chinese stationery
According to relevant statistics, there are about 190 million primary and middle school students in my country, about 40 million college and middle school students, about 5 million adult students, and about 34 million leaders of enterprises and institutions. With the development of society and technology, in order to further improve the national cultural level, the investment in education has increased significantly, which means that the stationery industry has a very broad consumer market.
In the stationery industry, with the gradual maturity of stationery specialty stores and specialized markets, the influence of the stationery wholesale market has gradually diminished. This requires that the management level and service connotation of operators should be extended to the high-level, and the mid-to-high-end products based on brands will become the mainstream of consumption. In addition, with the enhancement of people's awareness of environmental protection, non-toxic and recycled materials are also used in stationery products. will become the mainstream of consumption. Therefore, the future development trend of the stationery market will be divided into four categories:
1. Multifunctional
2. gentrification
3. Concise and practical
4. Toyization
The first three points are beyond reproach. As far as the fourth point is concerned, the toyization of student supplies is debatable from a personal point of view. Making student supplies too toy will inevitably affect students' attention in class. Children, doing homework at home, will be distracted when using toy-like supplies. Every time they have to be reminded by family members, they will focus on their studies. It does not mean that toy-making is not good, but can it be improved? In general, the domestic stationery market The prospects are very impressive.
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